Our recent Amazon bestseller launch for Trust Your Heart: Transform Your Ideas to Income has created quite a bit of buzz and questions about what it takes to create a #1 bestseller launch of this magnitude with no joint venture partners.

I’ll be sharing the inside scoop with Kathleen Gage’s VIP Club members on June 13th, but I will give you two key elements here. First and foremost it takes an amazing team of people!  Second, it takes thinking outside the box.

For example, this launch would never have been possible without the masterminding brilliance and copywriting of Lisa Rae Preston. Lisa was my right-hand-woman on this campaign and it was through brainstorming with Lisa that we were able to create a win-win-win for our contributors, our readers and the book.

Lisa encouraged me to lift the lid on my thinking and come up with something that had never been done before, something so amazing, so compelling that people would be crazy not to buy the book.

And that’s what I’d encourage you to do when you’re launching your book (or product or service). It’s the tendency of humanity to copy someone else’s successful system. In fact, people copy, copy, copy until they run things in the ground, and they’re so overdone they don’t work anymore. Instead of copying someone else, think outside the box and come up with something unique that has never been done before, something that is so win-win that people can’t resist it.

Then, you’ll be onto something!

By the way, if you need help stretching your thinking outside the box so that you take quantum leaps on what’s possible, I HIGHLY recommend working with creative genius,Lisa Rae Preston. There’s nobody like her!

Oh, and if you haven’t picked up a copy of Trust Your Heart: Transform Your Ideas to Income be sure to stop by www.TrustYourHeartSeries.com to find out how you can not only get a copy of the book, but also exclusive interviews with all 19 participants.

Here’s what one of our readers wrote me this morning:

“I received the book and I love the info and life changing stories. I listen to the audios while driving to work. It’s better than coffee to kick start your day.” – R. Willams